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Forget Seo Software. Try A Low Cost Seo Shortcut!

Posted on October 27, 2019 by blogger

In my ten years as an Online Marketing Consultant, SEO software adviser has been a major part of my duties. Over the years I thought I had seen it all but I’m happy to say I was wrong. And if you need to optimize your site, you might just be happy too.

Let’s start with what we know. If you have ever tried to optimize your own website, chances are you either bought a big thick SEO book, tried expensive SEO software, or both. It’s normal. I think pretty much every cost conscious entrepreneur with even a hint of the do-it-yourselfer has tackled this at one time or another.

There was just one small problem however. Well, actually two… First of all, even the most straightforward SEO book takes a huge investment in time. Maybe not the actual reading, but the comprehension of a new and complex topic. And second, even the best, most foolproof SEO software is only as good as it’s user’s SEO knowledge foundation. What do I mean by that?

Think of a great piece of SEO software as a professional race car. It’s expensive and it’s fast but in a race, it’s only as good as it’s driver allows it to be.

It might sound like having the best car is all you need but can you imagine driving 210 mph with 42 other drivers doing the same while also bumping into you, cutting you off, and crashing all around you – each desperate to win?

It sounds like having some knowledge of high speed driving and experience in racing would be a big help.

It’s like that in SEO, with the risk of injury or worse being to your bottom line profits. And it’s not just 42 drivers competing against you. It’s thousands of optimizers – each trying to be number one for your keyword.

You can spend $500 on an amazing piece of software but if you do not have a certain level of expertise and knowledge, that’s most likely going to be a lot of time and money wasted. Here is just one painful example.

Warning: The following story might make you cringe.

In September of 2009 one of my new clients came to me after spending $600 on SEO software, another $150 on “must have” upgrades, and a whole month learning the software while he optimized his site. He finally landed at number 9 and was thrilled until he learned that exactly 27 people in the entire world of Google’s vast search network had searched for his keyword the month prior. Had he selected the top ranked keyword, his target audience would have averaged 235,000 searches per month. And that’s just one kind of obvious consideration. In SEO there are dozens most people would never dream of.

So where does that leave you? You can keep plugging away or hire an SEO Expert for anywhere from $100 to $250 an hour. If you are in the money printing business you can probably afford that, but for the rest of us, options are few. Or so I thought until I came across an SEO micro-consultancy.

In a micro-consultancy arrangement, SEO experts offer targeted SEO packages that are custom made for do-it-yourselfers. In short, they go through your site, find the best possible optimization entry points (areas where the least work is needed) and then do a detailed analysis of your site fully explaining what the exact secret formula is to optimize it.

I discovered this through one of my associates who found such a company, called DotCom Pirates – http://www.dotcompirates.com and tried their services. For less than the cost of her latest SEO book purchase she got a 150 point detailed analysis of what was wrong with the site and more importantly, how to fix it – all in plain English. Better still, when she tested the support (looking for the flaw that she thought had to be there) she got genuine support from a real person who does SEO for a living.

I will continue to research and test SEO software but now I will certainly be keeping an eye on, what I hope is, a growing trend where experts are highly specialized yet affordable and approachable.

Does Seo Marketing Still Work

Posted on October 24, 2019 by blogger

The recent changes that Google made to its algorithm, the infamous Google Panda or Google Farmer update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesnt, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.

Directory submissions, believe it or not, are only one small part of SEO marketing. The technique begins with and is anchored by content development. Most SEO companies now use blogs and satellite microsites to add content and develop quality links back to their clients websites. Internal links have always counted in page rank calculations and the size of a website makes it much easier to find on the web. Think of the target site as an island in the middle of the ocean. Hawaii is hard to see when youre looking at the whole Pacific. Australia is pretty easy to find.

Another tactic that has become part of in recent years is social media marketing. The links that can be obtained by social bookmarking and conversation threads on Facebook and Digg, not to mention re-tweets from Twitter, are all awarded a fair amount of link juice from Google, Yahoo, and Bing, raising your overall page rank. The SEO companies that have learned to effectively use social media are the ones that are thriving right now, in spite of the changes brought about by Google Panda.

The algorithmic change in Googles formula is expected to be followed by similar changes in the way Yahoo and Bing calculate their page rank. The objective of the search giants move was to improve the quality of content on the web, at least that which is being seen by potential consumers surfing the web. It is no longer possible to buy your way to the top; it needs to be done through hard work and quality content development. By increasing the size of a website and linking it to relevant directories and other websites, even small businesses can now attain top page rankings.

Does SEO Marketing still work? Of course it does. It has been, still is, and probably always will be the most effective way to get long term traffic to your website. The formulas may have changed a bit, but those who have been doing it right all along havent been affected by that. By adding quality content and linking to sites relevant to a target industry, any business can now get to the top of Google Page One. You just have to do the work before you can reap the rewards. Imagine that.

Can Web Content Service And Seo Co-exist

Posted on October 20, 2019 by blogger

Web content service in general and content marketing in particular is slowly evolving in a way that could bring more excitement to creative teams. Google has, in recent times, implied that the future belongs to quality web content and design which will focus on user experience. These parameters will define top-ranking sites, perhaps even transcending those domains which follow all SEO rules to the tee. This could, however, estrange the relationship between the creators and the strategists or SEO. But a new survey finds a large number of brands wanting the two to come together and exist in harmony.

However, another study changes things completely: when asked which department should have absolute control over digital content, 43% of the marketers surveyed said they want a dedicated content development team to oversee what gets published. About 40% believe content should come under the purview of the overall market function, whereas a mere 14% said SEO should look after online marketing collaterals. These findings wont echo too well with everyone as at the end of the day, SEO content writing isn’t about search engines but also its creators, the writers and designers.

SEO isn’t dead; it just got a makeover

Everyone involved in digital marketing think it appropriate for web content developers to do all the dirty work or utilize their editorial skills, but SEO teams dont want to wash their hands completely of the entire ranking process. A staggering 80% of SEOs believe they ought to be working very closely with SEO content writers and the marketing team to see that all branded communication gets optimized for highest search visibility. Though very few agencies see content and SEO together, combining the two will prove more effective than making them work in isolation.

Digital marketing is still maturing, and marketers understand that. The principles or fundamentals are as crucial as emerging and new best practices. A recent report shows that marketers still believe in strong correlations between elementary SEO techniques such as including keywords in headlines, subheadings, Meta descriptions and body text and top rankings in SERPs. Simultaneously, they are more open to experimenting now than a year back. They acknowledge the fact that traditional approaches need to be sophisticated, evolved and varied to keep pace with changes. And web content services should reflect those amendments.

Web content writing isn’t keyword stuffing anymore

To make the most of the dynamic environment, companies are no longer wary of expanding their online marketing strategies to include new initiatives in their campaigns, like authorship metrics, user experience, social signals and structured data where SERP’s are concerned. They have understood that its wiser not to rely on a few proven techniques and find what works and what doesnt in their specific scenarios. SEO content writing has moved on from the good old days of appealing to search engine bots to people and how they interact with a video, graphic, illustration, blog post or article.

And those who think SEO is dead and that social deserves all the attention should get a reality check. True, social is contributing to the total volume of queries in a big way but companies would be wrong to assume that its doing that at the expense of search. SEO is and will be a driver of lead generation, especially for small publishers.

Your Own Seo Business And Also Social Media Marketing – Supplying Affordable Marketing And Advertisi

Posted on October 17, 2019 by blogger

A good fascinating trend offers come about while in the start associated with ’09 that can result your current advertising and marketing method and your variety associated with SEO business .
Because we have been with complicated global financial occasions, a lot of companies are usually seeking in order to protect profit into their advertising and marketing financial constraints. The research pertaining to low-cost advertising and marketing offers heightened the importance associated with sociable advertising and marketing, an economical plus economical advertising and marketing option.

Ron Callari, crafting pertaining to Info Impartial Information with Completely new Zealand, anticipates that will “businesses will require your considerably more incorporated technique in order to sociable advertising and marketing with ’09 in order to protect profit because economic system proceeds in order to falter. Low-cost sociable advertising and marketing could come to be the device associated with variety.” Your dog likewise considers that will SEO firms could enable companies repurpose the high street mail messages pertaining to redistribution about sociable advertising and marketing websites, such as sociable cpa networks, blogs and forums, wikis plus video tutorial sharing websites. This could certainly, in return, enhance the accomplish plus the “search authority”.

Promoting Callari’s transactions, your present-day research beyond Gta demonstrates this 82% associated with Canadian business leaders technique in order to spend considerably more about social media marketing with ’09 in comparison with people does in the before yr.

Extra data in the importance associated with social media marketing appeared to be seen in the info story while in the Retaining wall Street Log with Thinking about receiving, ’09, which in turn mentioned that will advertisers have started switching the us dollars from the research marketing and advertising plus towards portable systems plus sociable cpa networks. That write-up procedes to point out that will research applications haven’t much light source while in the landscape, nevertheless your substantive shift towards sociable advertising and marketing is usually sort going ahead.

Consequently, how can your current business drive the wave associated with social media marketing? It is and not as simple because you may well believe. There are several sociable advertising and marketing websites. A good SEO business by using experience with social media marketing can understand which in turn websites are usually best suited available for you. That business are capable of doing research suit your needs, and obtain an individual socializing successfully with your targeted industry around the program that will they may be a lot of most probably to utilize.

Building your presence spanning a sociable advertising and marketing webpage consists of continuous work plus experience with building the appropriate form of information. A professional SEO business can help you to get around most of these waters.

Social media marketing needs lots of wedding attendents plus lots of functionality in order to make certain an individual maintain the appropriate diploma associated with exercise around the websites an individual opt for in order to engage in. A person’s SEO lover can technique an economical, long-term method pertaining to creating the form of presence an individual require about sociable advertising and marketing websites.

Intergrated , could be the crucial in order to precise excellent in a form of advertising and marketing. A person’s SEO business could also help you to produce the synergy, described through Callari, between your current high street parts plus social media marketing campaigns.

Which include individuals forecasting that will sociable advertising and marketing could supplant and also a minimum of the same SEO with reputation the yr, your current business specifications in order to link track of an SEO business that will is aware social media marketing thus you can preserve track of challengers plus accomplish your current desired industry successfully plus cheaply.

Why Kpis Are Imperative For Your Website Design Seo

Posted on October 14, 2019 by blogger

Every London digital agency has to review the effectiveness of their SEO, advertising and marketing efforts. But these cannot be analysed without drawing out KPIs (key performance indicators), which will lay the yardstick to meet your web design London conversion, time lines and strategic targets.

Performance measurement techniques are there to cater to a specific niche and that is to analyse your returns on investments and objectives. However, KPIs for your website design London stretch beyond the one channel thought process thereby helping with the development of long term marketing and central advantages.
It is the case with many a London digital agency site that they have induced all the right supplements but cannot formulate the correct way to execute the same. Being acknowledged with the fact that your web design London landing page has upped the conversion rate by say, 15% is one KPI. Moreover, other factors such as enhancing lead generation, product inquiries or phone calls by say, 42% adhering to the given timeline and strategic techniques are also KPIs.

The above based website design London instances are formulated on gap analysis i.e. from the current levels of performance to where you have predicted to be. Nonetheless, they throw precious light on your current effectiveness of your web design London site.

Now, when you are looking for results that are rather performance oriented, analysing aspects such as time spent on your London digital agency page, keyword integration to maximise traffic and its relevancy rate are pivotal. In this case, having determined the website design London current bounce rate and what calls to action deliver results on the landing page are the significant factors to look into.

Thus, taking care of the above metrics would permit you to create a basic KPI analysis that would entail performance amplification techniques individually or even across the plethora at any given time. Nevertheless, without the aid of these analytics and statistics, all your web design London business is doing is in-taking part of the information with regards to future sales increment prospects for your web.

The need to be focussed is an integral part of the SMART model:
Specific
Measurable
Achievable
Result-oriented or Relevant
Time-bound

By amalgamating the above with the KISS model (keeping it simple) which would suggest the who, what, where, when and how factors, you can effortlessly articulate the aims and objective for your London digital agency landing page. This permits your website design London to set for itself a realistic yardstick.

The intrinsic values of KIPs lie within its ability to reproduce the effect or to some extent, even know which of your web design London modifications are optimistically affecting traffic, conversion and visitor bounce rate. And not having knowledge of where to attain profits from and how the same can be calculated would only relay your website design London performance over and over.

To sum up then, without the use of KPIs, an amplification of say, 110% traffic via search engines and other strategic aims would not be accomplished thereby not allowing your London digital agency SEO efforts to attain their full capacity.