Search engine marketing, or small seo tools, is just a marketing technique that is used to improve website traffic and search engine rankings. If your website gets a lot of visitors, the likelihood of increasing sales and popularity also increases. This is every internet site owner’s goal for this reason they seek assistance from SEO specialists to greatly help them increase their profits by optimizing their websites. There are two types of SEO specialists: freelance SEO specialists and small seo tools companies. So if youre a website owner trying to find you to definitely optimize your website, you either seek assistance from an SEO freelancer or an SEO company.
If you are trying to find cheap SEO services, you may want to hire a freelancer to accomplish the task. Usually, the rates of the freelancers are below that of established SEO companies. But as the saying goes, everything you pay is everything you get so be cautious. Hiring a freelancer to accomplish SEO work for you is really risky particularly if you dont know their work ethics and knowledge in optimizing websites. To be sure, ask for references and feedback from past customers. Ask his / her previous projects, ask if the campaigns were successful or not. From there you will know more or less if the person is competent to perform the job.
Small seo tools companies however are already established in this distinct work. They know what to accomplish and they do it well. There exists a connotation that SEO companies charge high due to their services. Well, yes it is true for some, but there are a lot of SEO companies that provide affordable SEO services. Hiring an SEO company is less risky than hiring a freelancer. These people are already tried and tested so youre sure that they will really deliver results. Good results.
Choosing an SEO specialist all boils down seriously to your allowance. In my own personal opinion, if you have adequate budget, It is best to hire an SEO company to accomplish the task for you personally. This way you’re really assured that the work will be done well. You dont need to worry if the task is done properly or not. You just sit back watching your site ranking increase the various search engines.
Whats the difference between freelance SEO consultants and agencies?
The primary difference is obvious, freelancers work as independent consultants. They’re usually self-employed and their client base is often localised, although in theory freelance SEO’s could work from anywhere with customers from anywhere.
SEO agencies offer similar consultancy services but they have a large team. The size of an SEO agency will vary from anything from a couple of individuals to hundreds. SEO agencies often offer other online marketing services like web design, pay per click advertising or display advertising as well as small seo tools.
Price
Just like other service based industries typically freelance SEO’s are cheaper than SEO agencies. Agencies have higher overheads like offices and sales teams, finance departments and account managers. Most freelancers work independently from home offices making their overheads dramatically lower.
Most agencies an freelance SEOs price their work hourly or on a day rate.
Process
The actual SEO process which agencies and freelance consultants follow is generally quite similar. There’s a fairly ripped best practice process for optimising a website which usually looks something similar to:
1 . Keyword research
2 . Technical optimisation
3. On site optimisation
4. Link building
5. Reporting
Terminology and the details of every part of the process will change from agency to agency and consultant to consultant but most will observe this formula generally. Some freelancers may focus on a particular part of the SEO process like link building but nearly all are all rounders who can complete all parts of the procedure.
The greatest difference by having an agency is just about the level of account management involvement which can be useful for larger campaigns with big brands.
Quality
The caliber of SEO work delivered by agencies and freelancers varies so no real comparison may be drawn and as a small business considering working together with the consultant or even a consultancy it is your responsibility to get assurances in regards to the reliability, credibility and performance of who you hire to accomplish your SEO.
Seek references from other customers in regards to the connection with working together with the agency or the freelancer and check their customers results in Google search engine results.
Agencys often sell themselves on the benefit of having a multi-disciplinary team at their disposal made up of departmental specialists like link builders and copywriters. This can certainly be an advantage and often freelancers could offer an improved quality of service and results with more personal experience on your project.
Experience
Having a team may give agencies an advantage in this respect but often freelancers are ex-agency employees who’ve been in the SEO business longer and are at the top of their game. When working with an agency make sure you seek assurances in regards to the connection with the team members working on assembling your shed. Sloppy SEO work conducted by under qualified consultants can in some cases damage your websites search rankings more than it helps.
Managing an SEO campaign has different challenges in various industries and frequently specialist experience working in a certain sector could be a big advantage. Some freelance SEO consultants will specialise in a sector like travel, retail or finance or in a certain geographical area like local businesses in London. Most SEO agencies dont specialise in a sector because they would soon come to an end of prospects (as an agency should only work with one site in a particular niche in order to avoid conflict between clients) this means they may be more generalists nonetheless they may also be in a position to draw on knowledge from other campaigns in the same niche.
Some larger SEO agencies have developed bespoke tools to manage their customers campaigns and generate reports. Technology is unquestionably an essential element of SEO however for the most part the very best small seo tools are available to every one (at a price). Most agency tools are designed to create reports and streamline parts of their SEO process. They are able to certainly help but remember that theres no secret tool or bit of technology that’ll deliver you higher search rankings- only good solid SEO work will do that also it always involves the human touch.
Theres certainly no one size fits all answer for whether a freelancer or agency would have been a better fit for the SEO project. When youre seeking proposals Id recommend conversing with both, comparing the benefits and disadvantages of every and ultimately choose based on the quality of the proposed solution and integrity of personal references.