September 2018 – Page 2

Seo Strengths, Limitations And When To Use It

Posted on September 9, 2018 by blogger

Search Engine Optimization (SEO) can be defined as the process of increasing the rank of a web site for search engine results while a specific key word is being searched, therefore to increase the volume of traffic to the web site. The higher the website gets ranked the greater the probability of the site being visited.

Strengths & Limitations of SEO:

Cost effective:
No per click charge. So for highly popular keywords, it may be cost effective. Only SEO company will charge their fees.

Credibility:
Most of the visitors arrive at a website after finding it through search engines. So if your site is listed on top of search results, online users place a higher amount of trust in your site. Therefore it is easier to convert those visitors into customers.

Click through rate:
Nearly 70 percent of Internet users click on natural listings, versus 30 percent on paid listings. Organic links are perceived as unbiased, therefore more credible than paid links. Moreover, organic search results gather up to six times more clicks than paid advertising.

Visibility:
Natural listings are more visible than the paid listings on right side of a page, when results showed while a specific search was made.

Limitations:

Limited targeted keywords:
There is a limit to the number of search terms a website may target in accordance to the number of pages involved. We cannot focus on more number of keywords as in PPC.

Time consuming:
Time to get your site listed on top of the natural listings depends on competitiveness of your targeted keywords, age of your website, quality of the content etc. therefore takes time to gain good rankings in the natural search listings and bring traffic to your web site.

Geographic targets:
Its difficult to place your site on top position only for particular geographic location where your targeted customers are located, as the results displayed for a specific keyword will be same all over the world.

Flexibility:
SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location.

When to use SEO:

SEO is suitable for

Those websites whose business requires global promotion, not confined to any particular geographic location.
Those who require long term visibility and can wait a bit of time to see their website listed on top of the natural search results for specific targeted keywords.
A well designed website with a good content will get more profit out of SEO compared to PPC.

Top 10 Seo Copywriting

Posted on September 6, 2018 by blogger

I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites – that didn’t even rank in the top 50 – and caused it to rank in the top 10.

First of all, I’m not a big fan of checking rankings on a regular basis. I don’t run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I’ll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn’t seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a.k.a. image attribute tags) and that it was also included in the title tag.

I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out.

Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2.

A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag.

Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with Google.

Five days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25.

Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the:

? Title tag

? ALT tags

? Body copy

Seven days later, the home page hit the top 10 for Keyword #2!

So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did? begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out.

I’m not finished with this page yet. I’ll keep trying different things from time to time just to see what happens. Maybe I’ll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, “Don’t put all your eggs in one basket.” A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.
by SEO Copywriting Services

UK SEO Studio offer best and Affordable SEO Services in UK

Posted on September 4, 2018 by blogger

Search engine optimization now days have become the requirement for each website so as to get a lot of visitors on the website. Nowadays, the search engines became a lot of comprehensive and are a lot of involved producing good quality results to their visitors. Before the search engine algorithm program updates, the search engines were use to rank the websites supported their range of back links. But, in recent times search engines have modified their algorithms quite oft and currently they’re giving a lot of weight-age to those web sites who have sensible quality back links and have unique content on their website.

The search engines even have lots of applications like promoting and also the business elements. Most of the search engines are providing sensible sale and an improved improvement within the area of investments. You ought to have high traffic facility in your web site for these functions. There are varied ways of optimizing your websites, and increasing the traffic.

It is additionally important that you simply consider your SEO services provider on such basic things like ethics and values. As in any business, the SEO industry is riddled with most likely the maximum amount unethical players as moral ones. Make sure to require a glance at the business practices and methodologies that your potential supplier uses in delivering its services. Bear in mind that associating your company or complete with associate degree unethical supplier will cause you to harm your reputation.

For this purpose, you would like to be able to establish a number of the unethical or “black-hitting” apply in SEO. These include keyword stuffing, page-swapping, copyright infringement, and exploitation irrelevant keywords, posting the identical content altogether pages, swing invisible text in web content, and overusing graphics and flash content. These practices, once detected by search engines like Google, will cause your website to be banned from the page results.

A good SEO firm additionally is aware of the worth of your investment. As such, they’ll be terribly candid in discussing what you’re paying for and what you’ll be able to probably get return. SEO is an in depth method that takes plenty of your time, effort and technical experience. On the other hand, there are no ways to guarantee the results. The foremost you’ll be able to get is that the guarantee that your SEO firm is going to be committed to seeing your page ranking improves. This is often done through constant change of techniques and methods as your campaign goes on.

The UK SEO Studio provides services online. They need additionally assumed a great success in redeeming their advantages through their search engine optimization services. They play an important role in up their business half immensely in several areas. They prepare their blogs and websites in such the simplest ways that are able to attract a more and more client’s whole words. Some of the search engines use the correct keywords that are needed for their search. They additionally provide good web designs for their promoting purposes. There are lots of techniques out there for creating them a reliable and a lot of versatile one.

This can only be done if you selected SEO services UK with SEO Proven Results. There are alternative ways additionally for taking the lead like posting ads on alternative sites and paying Google ads to be posted. However this is often the simplest way to promote the site without exploitation dirty business tricks. You’ll be able to easily hire people with sensible writing skills and knowledge on the products. This field is gaining more of importance as a career now days and people are taking special courses to step in to the present field.